San Francisco | November 11, 2021

Chicago | November 15, 2021

Photo for: Are We All High or Can Cannabis Really Replace the Alcohol Occasion?

Producer Profiles

Are We All High or Can Cannabis Really Replace the Alcohol Occasion?

Meet Tracey Mason, Co-Founder & CEO of House of Saka at the 2021 Cannabis Drinks Expo in November

13/07/2021

The decline in alcohol consumption has been widely reported, especially among younger consumers. At the same time, cannabis-infused beverages continue to realize tremendous growth. But are the two trends truly related?

Former alcohol-industry executive turned cannabis beverage entrepreneur, Tracey Mason, delivers her unique and oft humorous perspective on the question that continues to plague the minds of alcohol and cannabis industry soothsayers alike…are we all high, or can cannabis really replace the alcohol occasion?
Tracey will be speaking on November 11 in San Francisco and on November 15 in Chicago. Get your tickets today for Tracey’s session. Your conference pass will include access to all the sessions.

More about Tracey Mason: Co-Founder & CEO, House of Saka, Inc. A seasoned sales and marketing executive, Tracey Mason has successfully created, marketed, and sold innovative products in the CPG and adult beverage sectors for over 25 years. Her prior experience includes serving as Chief Strategy and Innovation Officer for CannaCraft, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing for Goelet Wine Estates/Clos du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Commercial Innovation at Diageo and VP of Sales and Marketing at Epic Wines.

In addition to overseeing House of Saka’s day-to-day operations, Mason is also President and Creative Director for M3G-Inc, a leading marketing consultancy group she founded in 2013. She has a BA in Politics from St. Joseph’s University in Philadelphia with further graduate study at Albertus Magnus College in New Haven, a love of all things food and wine, and an unparalleled passion for branding.


About Cannabis Drinks Expo

Cannabis Drinks Expo Cannabis Drinks Expo is a must-attend event for those curiously eying the future of the burgeoning U.S. cannabis industry.

We also cover the key issues surrounding the likelihood and timescale for legalization in other countries, as well as the impact of legalized cannabis on the traditional alcoholic and non-alcoholic drinks markets globally.


Who should Visit?

Cannabis Drinks Expo promises to be relevant for anyone involved in developing, producing, distributing and retailing cannabis and related products. It will also provide a vital networking opportunity for political analysts, medical experts, and those involved in developing and implementing legalized cannabis into new markets.

Attend Cannabis Drinks Expo in preferred city

 

Who should exhibit?

If you’re serious about the cannabis drinks category, we’re still keeping it as real as ever. At Cannabis Drinks Expo, our goal is to empower you with knowledge, network, and platform so you can grow and build your cannabis drinks business. CDE is where you will find cannabis brands and suppliers who are serious about building their business in this category exhibit.

Exhibit in preferred city

 

Potential exhibitors include (but not limited to): Medical marijuana producers, Cannabis growers, Cannabis producers/ product developers, Cannabis processors, Cannabis distributors/transporters, Wineries, Breweries, Distilleries, Branded drinks companies, Drinks manufacturers/producers, Pharma companies, Equipments and service providers, CBD manufacturers, Marijuana-Infused products and edibles providers, Testing and laboratory services, Logistics and supply chain operators, Drinks distributors/wholesalers, Drinks importers, Lobbyists/ public affairs businesses, Political advisors, and more.