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28/11/2022

How To Compose a Good PR Story For Your Cannabis Brand With Rosie Mattio

Rosie Mattio, Founder and CEO of Mattio Communications talks about how a great PR narrative is beneficial for connecting consumers with a brand.

A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help turn ideas into a story that you can share with potential consumers. The core ideas of cultural trends are woven into such stories, making them much more real and appealing to consumers. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connecting with a new consumer demographic.

In this video, Sid Patel, CEO of Cannabis Drinks Expo and Beverage Trade Network, is in a conversation with Rosie Mattio, Founder and CEO of Mattio Communications. Here, Rosie explains how a great PR narrative is beneficial for connecting consumers with a brand.

2023 Cannabis Drinks Expo exhibitor and visitor registrations are now open.

If you’re serious about the cannabis drinks category, we’re still keeping it as real as ever. At Cannabis Drinks Expo, our goal is to empower you with knowledge, a network, and a platform so you can grow and build your cannabis drinks business. The cannabis drinks category is at a perfect spot and now is ready to explore as more consumers get on the trend along with new US states opening up as potential markets.

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Dates and Locations: 

San Francisco: 

July 27, 2023, South San Francisco Conference Center, 255 South Airport Boulevard South San Francisco, California 

Chicago: 

August 1, 2023, Morgan MFG, 401 N Morgan St Suite #204A, Chicago, IL 60642, United States

The event will offer 100 exhibits per city only, so space is limited. Exhibitors are encouraged to reserve space as early as spots are expected to sell out quickly. Set up includes: The show is a trestle table set up, you will not pay anything extra for chairs and tables and wifi. Your pricing covers ALL costs associated with the show. You are required to bring in one roll-up banner only and may place marketing material on your table.

Pricing:

Super Early Bird: $1600 - Now till November 30, 2022

Early Bird: $2000 December 1, 2022, to January 31, 2023

Regular: $2400 February 1, 2023, onwards.

Get a further 10% discount if selecting both locations (San Francisco and Chicago)

Select your city here to register with a 25% deposit of just $400 and get involved. Balance due by January 31, 2023: 

San Francisco Exhibitor Registration

July 27, 2023, South San Francisco Conference Center, 255 South Airport Boulevard South San Francisco, California 

Chicago Exhibitor Registration

August 1, 2023, Morgan MFG, 401 N Morgan St Suite #204A, Chicago, IL 60642, United States

If you are interested in registering for both cities, you will get a further 10% discount. Once you complete your registrations above for each city, your 10% discount will be applied to the balance due.