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Meet Lisa Weser, The Cannabis Publicist In Chicago On November 15
Attend Lisa Weser's session on "The King of Buzz: Introducing Americans to Cannabis Beverages" | Nov 15 at the Cannabis Drinks Expo Chicago
As the former head of U.S. Marketing Communications at AB InBev (BUD), Lisa made the pivot from Queen of Beers to The Cannabis Publicist™ in 2018. She founded Trailblaze to bring a more sophisticated, disciplined “big CPG” storytelling approach to the developing cannabis industry. From the High Times to The New York Times, Lisa and her team put next-generation brands on the map with strategic, results-focused communications strategies and targeted mainstream media relations.
About Lisa Weser
The Cannabis Publicist, Founder at Trailblaze.co, CPG Marketer & Brand Strategist
As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.” She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).
With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments. Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map.
