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Lisa Hurwitz, President of Happi to speak at Cannabis Drinks Expo Chicago
Lisa Hurwitz, President of Happi, the first THC-infused beverage to launch in the state of Michigan will join the Illinois Women in Cannabis panel moderated by Amor Montes De Oca.
Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients, organic fruit, they are vegan and have just 15-25 calories. Designed for the cannacurious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol.
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Prior to Happi, Lisa was the Chief Marketing & Innovation Officer at Grassroots Cannabis, a multi-state operator based in Illinois.
At Grassroots, Lisa built the marketing function across Grassroots vertical operation in 12 states, developed the product innovation pipeline, the retail vision, and launched 4 brands in under 2 years. Lisa’s role went beyond marketing as she architected the company’s data & analytics platform and infrastructure, designed the packaging supply chain and launched numerous new product innovations prior to Grassroots’ sale to Curaleaf in July of 2020 for $830MM.
Image Source: Instagram
Before joining Grassroots, Lisa had over 20 years of CPG experience. She was the Vice President for Global Marketing at Kimberly-Clark, managing Kimberly-Clark’s integrated marketing practice across all brands, directly responsible for global branding strategies, packaging, and advertising. Prior to Kimberly-Clark, Lisa spent 16 years in the agency business, including 7 years working exclusively with P&G across their Beauty, Fabric Care, Oral Care, and Femcare portfolios. In 2013, Lisa was named to Crain’s Chicago Business 40 Under 40 list.
Lisa Hurwitz, President of Happi, the first THC-infused beverage to launch in the state of Michigan will join the Illinois Women in Cannabis panel moderated by Amor Montes De Oca.
Theme of the panel will be: What Women Want: Developing a Female-Led Cannabis Beverage Brand
Panelists:
- Lisa Hurwitz, Happi President
- Wendy Berger, CEO and Founder of WBS Equities, LLC
- Meagen Anderson, Director of Wholesale, Highway Horticulture
If you are in the cannabis beverages sector or are interested to learn more about the sector, we highly recommend you to attend the Cannabis Drinks Expo Conference in San Francisco on July 28 or at Chicago on August 2. You can check out all the speakers and get your visitor pass here before May 31 to save:
