Dr. Bill Silver is the CEO of CannaCraft Inc., California’s largest producer of premium cannabis brands including Absolute Xtracts, Care by Design, & Satori Chocolates. Founded by lifetime cultivators and industry experts, CannaCraft is a vertically integrated, community-oriented company. CannaCraft has been at the forefront of industry innovation and advancement, setting the gold standard for legal and responsible cannabis businesses.
Prior to taking the helm at CannaCraft, Dr. Silver was the Dean of the School of Business and Economics at Sonoma State University, where he helped SSU’s Wine Business Institute, become the premier global center for wine business education and research.
He is the co-author of the book, Way of Zing – A Guide to Aligning Work and Life, written with Mark Gregory Nelson. The Way of Zing is a story about living a life of purpose and relevance, where what the world needs from you is in congruence with who you are. Silver holds a B.A. in organizational psychology from the University of Michigan and a Ph.D. in Business Administration from the University of Washington. He is an avid martial artist, an enthusiastic explorer of wineries, and a determined trail runner.