San Francisco | November 11, 2021

Chicago | November 15, 2021

Lisa Weser

The Cannabis Publicist, Founder at, CPG Marketer & Brand Strategist

As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.”  She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).

With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments. Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map.


Meet our 2021 conference speakers

Laurie Parfitt

Cannabis & Consumer Products | Commercial Strategy & Execution Leader

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