Adriana is a data-driven marketing executive who specializes in emerging markets and niche audiences. She currently serves as the VP of Demand at ISA, a Los Angeles-based research firm, where she spearheaded the launch and expansion of ISA’s cannabis-focused research practice. She is known within the industry for her thoughtful insights, in-depth knowledge, and creative approaches. She has spoken on stage at multiple industry events, including the NCIA’s Northeast Cannabis Business Conference and the New England Cannabis Convention (NECANN). A published author and sought-after thought leader, Adriana holds a master’s degree in communication management from the University of Southern California, and a bachelor’s degree in Political Science from Geneseo State University of New York. You can find her on LinkedIn Live every Friday co-hosting CANNAfact Friday, alongside best-selling author and consultant David Paleschuck. Each week they present cannabis consumer data, provide helpful context, and interview category experts and high-level business leaders.