Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients, organic fruit, they are vegan and have just 15-25 calories. Designed for the cannacurious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol.
Prior to Happi, Lisa was the Chief Marketing & Innovation Officer at Grassroots Cannabis, a multi-state operator based in Illinois. At Grassroots, Lisa built the marketing function across Grassroots vertical operation in 12 states, developed the product innovation pipeline, the retail vision, and launched 4 brands in under 2 years. Lisa’s role went beyond marketing as she architected the company’s data & analytics platform and infrastructure, designed the packaging supply chain and launched numerous new product innovations prior to Grassroots’ sale to Curaleaf in July of 2020 for $830MM.
Before joining Grassroots, Lisa had over 20 years of CPG experience. She was the Vice President for Global Marketing at Kimberly-Clark, managing Kimberly-Clark’s integrated marketing practice across all brands, directly responsible for global branding strategies, packaging, and advertising. Prior to Kimberly-Clark, Lisa spent 16 years in the agency business, including 7 years working exclusively with P&G across their Beauty, Fabric Care, Oral Care, and Femcare portfolios. In 2013, Lisa was named to Crain’s Chicago Business 40 Under 40 list: (http://www.chicagobusiness.com/section/40under40-2013_bio#Hurwitz).
Lisa also co-founded WINC (Women IN Cannabis) in 2020, an executive forum for women in the cannabis industry to support, mentor and connect with women leaders in order to create a more inclusive and diverse industry.
Lisa earned a BA from the University of Pennsylvania magna cum laude, and spent the early part of her career in New York City and then Chicago. Lisa currently resides in Michigan and Nicaragua with her family.