San Francisco | July 28, 2022

Chicago | August 02, 2022

Lisa Weser

The Cannabis Publicist, Founder at Trailblaze.co, CPG Marketer & Brand Strategist

As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.”  She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).

With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments. Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map.

Speakers

Meet our 2022 conference speakers

Wendy Berger

Wendy Berger

Board Member at Green Thumb Industries (GTI), CEO & President WBS Equities, LLC

Heidi Ferreri

Heidi Ferreri

VP, Cannabis Strategic Alliance at Constellation Brands, Inc.

Maha Haq

Maha Haq

Director, Retail Strategy at Green Thumb Industries

Kate Lynch

Kate Lynch

Kate Lynch - SVP Marketing at Curaleaf

Amor Montes De Oca

Amor Montes De Oca

Amor Montes De Oca - Executive Director at Illinois Women in Cannabis

From Our Blog

Calling all Canna-Curious

15/11/2021 The Cannabis Drinks Expo & Conference Brought Together the Industry’s Best and Brightest To Support and Promote Cannabis Drinks Across the United States and Abroad.

Read more

Blog