Prior to her current position as the Chief Chief Licensing & Regulatory Officer with one of the California’s pioneering vertically integrated cannabis and hemp operators Eden Enterprises, Inc., Pamela was the Founder of Green Wise Companies – Green Wise Legal & Green Wise Consulting, California’s premiere full-service cannabis consulting company and law firm, providing a range of legal, consulting, business development and application permitting services to every facet of the cannabis industry.  Pamela’s diverse background, inclusive of legal, land use, and environmental work, placed her in a unique position to lead and advise her clients and the cannabis community in general. 

Pamela has become known as a fearless advocate for local cannabis businesses along the supply chain guiding them through the ever-changing legal and regulatory landscape. Recognized as an expert in her field, Pamela serves as a featured speaker, providing energetic and compelling commentary focused on topics such as land use and zoning, regulatory compliance and environmental issues. Pamela’s mission is to advance industry and foster stability and growth.

Pamela is a trusted resource for local governments looking to effectively regulate cannabis within their jurisdictions and has served as the Special City Attorney for the City of Hollister regarding their Commercial Cannabis Ordinance. Along with providing her clients with exceptional service she is proud to serve as current President of the California Cannabis Industry Association’s (“CCIA”) Board of Directors, a member of the In-house Counsel Subcommittee of the International Cannabis Bar Association (“INCBA”)and Member of American Trade Association for Cannabis and Hemp (“ATACH”) Chairing the Committee on Standards.