Time To Get Your Visitor Tickets and Join The Category

Both San Francisco and Chicago saw a huge networking opportunity for anyone curious about the future direction of the cannabis drinks industry in the United States. Cannabis Drinks Expo's goal and theme for 2023 remains “Growing the Category”. With new states becomg legal, 2023 show will be focused to bring cannabis drinks professionals from all new legal states as well, with key focus on MSO’s, dispensaries, cannabis growers, packaging companies, co-packers, flavour suppliers, cannabis drinks brands, service providers that are in or looking to enter the Cannabis Beverage category.

The 2023 theme will be broken down into 4 main pillars. Each pillar will be marketed all year round to help the category grow.

Creating end consumer pull

One the main challenge our cannabis drinks category faces is to create end consumer demand. CDE will work with speakers, visitors, exhibitors and media to create more end consumer awareness on Cannabis Beverages. The ultimate demand in consumers will help dispensaries and retailers stock cannabis beverages which will help the entire supply chain.

Educating consumers on Cannabis Beverages

The second pillar that CDE will focus on will be inducing end consumers with more technical information and on why they should ‘try’ cannabis beverages. CDE will work with key influencers in the next 12 months to educate current cannabis consumers on cannabis beverages and also craft beer, wine and spirits drinkers on how cannabis beverages can also be part of their social consumption.

State bottlenecks

One of the common feedback CDE got was to have other state co-packers and MSO’s at both the locations as they are key to unlocking some logistical and legal bottlenecks that we have in place in the US market. CDE will work on getting leading co-packers and MSO’s as exhibitors in 2023. This will help current and new brands expand their distribution.

The national and International theme

2023 will also have a focus on bringing new state and international participants and will have an national and international panel discussions on how brands can partner with US companies and how US companies can partner with foreign companies to grow. All of the above pillars will have one goal: Growing the Category.