Sean Yoder has more than 30 years of accounting experience, was a successful music industry entrepreneur in Los Angeles, and founded a successful non-canna accounting management firm in 2017. 

Sean grew up in Chico, CA, worked in the accounting department at Sierra Nevada Brewing Co., is a graduate of the CSU, Chico Center for Regional and Continuing Education certified bookkeeping program, and considered the late Joey Ramone a good friend. He has been an AIPB-certified bookkeeper since 2012 and a member of the Dope CFO VIP network since 2020. His experience in the cannabis industry stretches back nearly 30 years and he maintains strong ties to the legacy growers in rural Northern California’s Emerald Triangle with memberships in each county’s cannabis association.

Image: Sean Yoder; Source: Facebook

Your Place Of Work

Aldertine Group

Tell us a little about your background and journey into Cannabis

I started selling cannabis way back in 1988 and have been in the industry ever since

Explain your current role

I run an accounting firm serving clients in cannabis.

What trends do you see in cannabis beverages?

I see major players in the alcohol space entering and eventually taking over the space

What tips do you have on growing the category when it comes to product development?

Making analogs of existing alcohol products on the market

What are the 3 things that we can educate end consumers more on in growing end-consumer awareness?

Not all canna beverages taste terrible and an educated consumer really needs to explore the space to find beverages that are well-made and palatable

Which states / markets do you think present good growth opportunities for cannabis beverages in 2023-2024

CA, NY, NJ, and MO

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What do you think are the current challenges in the cannabis beverage category

Many low-quality products flooding the market, convincing people the drinks are fast acting and also taste good

If you were to give advice to a first-time cannabis beverage consumer, what tips would you give?

Explore, experiment, and be open-minded

Your favourite cannabis beverage brands?

Cann, Almora, Lagunitas, Rays Lemonade

What do you look for when you purchase a cannabis beverage brand?

A beverage that could stand on its own as a drink solution even without being canna infused

Any out-of-the-box ideas you have for bud-tenders in promoting and educating the cannabis beverage category?

Cocktail recipes.

As a follow-up on this article, if you are a cannabis beverage entrepreneur and looking for cocktail recipes, here’s a solid article with Canna-cocktails master mixologist, Warren Bobrow.