How to not get your account IG-banned time and again?
You should know that today’s modern Instagram version looks completely different If you’re using Instagram regularly.
When Instagram was at an early initial stage, it was all about going all in, doing everything & more! There was no limitation on the number of accounts you could follow, the number of posts you could like, or the number of comments you could leave on posts. You should know that today’s modern Instagram version looks completely different If you’re using Instagram regularly.
It highly depends on your category, product, service, content you produce, people you follow, how much you engage, and how much you value the community.
As people around the world, confront to protect from harmful content, abusive content, or content that does not include any violations, you need to be on top of your toes, in terms of policies, information, and your leading direction.
Especially for various categories, the rules, information, and policies are all different and customized to the community, people, audience, and product you serve & deliver.
Unfortunately, Instagram has been known to shut down accounts belonging to cannabis and cannabis-related businesses and brands.
But if you are true to your content, your intent, and the purpose of your marketing,
Here are some things you can do to stay consistent with your Instagram Marketing for the cannabis category.
Given the strict guidelines and restrictions around cannabis-related content, many cannabis brands find themselves struggling to maintain a strong presence on the platform, but in order to invite new consumers into cannabis, promote its benefits, the developing category, its legalization, its various categories of products, business opportunities and to normalize its use, the cannabis industry needs Instagram. It's where many people make purchase decisions.
1) Don’t publish anything that says you offer any type of cannabis product or service “for sale” in any way.
2) Don’t publish images of cannabis, cannabis products, or cannabis paraphernalia.
3) Try using related words for your product/ service, for instance, if you are hosting a trade show, use your theme, your category/ business opportunities you are offering
4) Use generic hashtags that serve the intent of your communication, and develop campaign-oriented hashtags. Avoid using cannabis sale hashtags
5) Do not use Cannabis-Related Content That Violates Instagram's Guidelines
6) Switch to a business account and review, and act according to your community guidelines
7) Focus on educational, information, and recreational content
8) Engage with your followers & participate in the community
9) Publicize through your other cannabis marketing channels
These are some ways you can try consistently, to stay on top of your game of Cannabis Marketing on Instagram.
To learn more, we have our well-renowned speakers at the Cannabis Drinks Expo, talking about the latest trends, key forecasts, and the future of the Cannabis Category.
At the expo, the theme for the year 2023 is “ Growing the category” which helps a lot in terms of marketing, sales, networking with fellow professionals, and identifying information & regulations of the category that will make you stay ahead in the developing category.
One of the speakers there is going to talk about sales & marketing in the cannabis category.
More details are shared below:
Image: Jason Vegotsky, CEO, Petalfast
Jason Vegotsky is the Chief Executive Officer of Petalfast, the first-of-its-kind full-spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California and through its full spectrum of agency services available to brands nationally. Notable cannabis brands already engaged in the Petalfast platform include Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada. The company, through its incubator program, also provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis, while also offering select retailers the opportunity to see future brands before they formally hit the market.
As an entrepreneur with an extensive background in sales and business development, Vegotsky leads Petalfast with a team of 50 professionals in sales, marketing, and brand management on a mission to revolutionize the go-to market for California Cannabis brands. Prior to Petalfast, Vegotsky was the co-founder of Summit Innovations, Inc. and the driver of the company’s business development. Here, he expanded the business to over 600+ customers & 25 employees in its first year of operations. The company eventually sold to Kush Co Holdings where he was President and instrumental in the company's growth. Vegotsky graduated with a Bachelor of Arts in Economics at Bucknell University.
There are so many more speakers at the event, who will talk about exciting topics, and ways, to sustain and grow in the Cannabis Category.
View All Speakers HERE.
The article was written by Kiran Krishnani, Beverage Trade Network