San Francisco | July 27, 2023

Chicago | August 01, 2023

Photo for: Online Retailing Driving the Cannabis-Infused Drinks Sales

Insights

Online Retailing Driving the Cannabis-Infused Drinks Sales

There are numerous cannabis e-commerce companies operating globally, and here are the most interesting ones.

15/03/2022

Cannabis sales from legal dispensaries have expanded, allowing specialized sellers to provide a variety of inventive and delectable drinks infused with active cannabis principles. Many consumers nowadays choose to purchase products online since they may browse retailers from the comfort of their own homes. Furthermore, such distribution channels are designed to be the "top choice location" for cannabis-based edibles, expected to gain traction in the near future.

[[relatedPurchasesItems-36]]

Cannabis drinks have become a significant business in a short amount of time, and the market is rapidly expanding. THC-infused beverages typically contain around 10mg of THC per serving, whereas CBD-infused beverages often contain 25mg. Cannabis drinks are legal and can be purchased online or at local cannabis dispensaries. As the cannabis sector grows, it is projected that technology will play an increasingly important part in its development, opening the path for the growth of cannabis e-commerce.

Amidst the COVID-19 crisis, the global Cannabis market for Cannabis-infused Beverages was anticipated to be worth US$799.8 million in 2020 is expected to expand to US$2 billion by 2026 with a CAGR of 16.9% throughout the analysis period.

After a detailed examination of the pandemic's business effects and the resulting economic crisis, the Alcoholic segment's growth is corrected to a revised 15.7 percent CAGR for the next seven years. (Source: PR Newswire). More than half of retailers believe cannabis- and CBD-infused beverages offer tremendous growth potential in the industry.

Given the present legal landscape, Nielsen vice president, insights & analytics, BDSA, Boulder, CO says hemp-derived CBD beverages products are still limited in availability in traditional retail outlets such as groceries, convenience stores, and e-commerce.

Sales, on the other hand, are increasing, notably through e-commerce. 

"Cannabis and e-commerce are a perfect match if you think about it." Would you want to get dressed, go down to the store, stand in line, and place an order if you were at home looking for cannabis or cannabis-derived products? Or would you want to have your cannabis delivered to your door with a single click of a button?"

"Convenience is the determining element in cannabis customer preferences as e-commerce continues to redefine retail."

Cannabis merchants are getting assistance from top e-commerce platforms as they switch to online platforms. Ecommerce platforms such as Shopify and Square provide shops with a wide range of attractive themes. Businesses can get started with CBD e-commerce in less than a day with a few powerful yet simple-to-use platforms like Omnisend and robust marketing automation tools.

There are numerous Cannabis e-commerce companies operating globally, and here are the most interesting ones:

Dutchie 

Founded in Bend, Oregon, by Ross Lipson, CEO and co-founder, and his brother Zach Lipson, Dutchie debuted in 2017 with three local dispensaries. Dutchie is an online marketplace for cannabis products and an all-in-one technology platform that powers the cannabis business with Point of Sale, eCommerce, Payments, and more. Annually, the company facilitates over $14 billion in cannabis sales and works with over 5,000 dispensaries across North America. Additionally, it acts as a marketplace for marijuana dispensaries to sell their products and buyers to purchase marijuana from their local dispensaries.

CEO, Co-founder Ross Lipson & Zach Lipson

Image source: Crunchbase News CEO, Co-founder Ross Lipson & Zach Lipson

"Cannabis presents opportunities for job creation, critical reforms, and opens up new revenues to support state and local economies and communities," co-founder and CEO Ross Lipson said. (Source: Geekwire). "By accelerating the positive changes that cannabis is bringing to the world while normalizing the sector, we are advancing the positive changes that cannabis is bringing to the world."

Eaze 

Founded in 2014 by Keith McCarty,  it is a technology platform and online marketplace. Simply said, Eaze is the best way to buy safe, high-quality cannabis products online and have them delivered right to your door. In addition, this platform provides a greater variety of items than if people shopped at a single dispensary, as well as a vital lesson in product selection and safe consumption. Rogelio Choy, the CEO of Eaze aims to provide consumers safe access to legal cannabis, educate people about cannabis as a wellness aid, and promote sensible cannabis policies.

Eaze

Image Source: Bstro

Vapes, sweets, flowers, pre-rolls, beverages, tinctures, concentrates, and other cannabis goods are available from Eaze. Every product on the website is color-coded to identify the cannabis it contains and the effects you can expect. For example, Sativa goods are yellow, Indica products are blue, hybrid products blend Sativa and Indica are green, and non-psychoactive CBD products are purple.

Leafly

Leafly is the world's largest cannabis website, with over 15 million monthly visitors researching, finding, and purchasing cannabis from legal, regulated stores. Leafly, as the most trusted cannabis brand, is at the forefront of bringing cannabis into the mainstream, using cutting-edge journalism and cutting-edge technology to deliver knowledge and accessibility to all.

Leafly

Image source: Leafly

Leafly's mission as the world's most comprehensive cannabis resource is to assist individuals in locating, acquiring, and discovering cannabis, as well as to empower cannabis businesses to attract and retain loyal customers through branding and technology services. With over 7,800 brands and 4,600 merchants utilizing Leafly to engage with millions of customers each year, it is the most popular customer acquisition tool.

Infused, A CBD Marketplace 

Infused, a CBD Marketplace was founded in early 2019 to assist consumers in finding high-quality CBD products from some of the biggest brands in the United States. It is dedicated to educating customers and providing them with the highest-quality CBD products available. All products are sourced from local and national businesses; all of the businesses have been third-party quality-tested, and all products are made from US-grown hemp that is free of pesticides and heavy metals. 

Boulder Downtown

Image Source: Boulder Downtown

CBD Oil, Pet CBD, Beverages, Edibles, Topicals, Capsules, Skin Care, Smokeables, and Sensual goods are just a few of the CBD-infused products CBD marketplace provides. All of their products are made from hemp CBD and can be purchased and transported outside of Colorado. They also ship nationwide and offer free local pickup and delivery for Boulder/Denver residents.

Article By Aakriti Rawat, Beverage Trade Network 

Header Image Source: CBD-Boxes

2023 Exhibitor registrations are now open. Get super early bird pricing. Learn more about pricing and benefits.