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What To Expect From The Cannabis Beverage Industry In 2020

2020 is going to be a big year for cannabis beverages. Here’s what you need to keep your eyes out for.

Photo for: What To Expect From The Cannabis Beverage Industry In 2020
28/01/2020

The cannabis beverage industry has come a long way since Trump signed the 2018 U.S. Farm Bill. Yes, the beginning for cannabis beverages might have been a little slow, but with the industry overcoming the 3 main barriers, it’s definitely progressed.

2019 saw a lot of brands gain traction on their cannabis infused beverages, such as Rebel Coast Winery, Spacestation, Cann, Canopy Growth, and many more. We can confidently say that 2020 is going to be no different, in fact, it’s going to be even better - as cannabis drinks are going to be bigger this year.

2020 is going to be a big year for the cannabis beverage world. So if you’re looking to get into the cannabis beverage industry, or looking to expand your already existing cannabis drinks business, then here are a few things you need to keep an eye on in the canna-bev world this year.

  1. More retail space

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The good news this year is that, cannabis drinks are said to have more retail space in dispensaries and shops. Not only cannabis drinks in general, but CBD products are going to find themselves in a larger retail space, which means that distribution of cannabis drinks is going to be increasing. This is an immense step-up for the canna-bev industry, as consumers, and people in the industry are starting to get into cannabis drinks.

  1. Price drops

The high price point of cannabis beverages has been one of the main barriers that the industry has faced up until now. Due to the higher price points of cannabis infused drinks, sales have been low. However, 2020 looks a little different in this sector. Thanks to science and the acceptance of cannabis in the world, farming and processing of cannabis will be more efficient in 2020. With this taking place, we’re predicting that prices of cannabis beverages will drop - and will be easier to purchase for consumers - in turn increasing sales. 

  1. Events, markets, and more…

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2019 was already a good year for cannabis events and markets. In fact, the first edition of the Cannabis Drinks Expo also took place in 2019. However, 2020 is going to be even bigger with events. Cannabis Drinks Expo is coming back with its’ second edition and expanding to Chicago. Cannabis Food Show is launching its first show in the summer, MJ BizCon will take another year, and Hall of Flowers is definitely going to be in full force. Along with these, you will see other cannabis centric events, especially ones focusing on the canna-bev market. So keep your eyes out for those, because as a cannabis beverage brand, you will want to be there. 

Kick your summer off with attending one of the leading events focused on cannabis beverages. Attend the 2020 Cannabis Drinks Expo.

Register for your conference ticket and visitor pass here. 

  1. More focus on canna-bev marketing

Cannabis beverages have had their fair share of marketing in the past year, but it definitely hasn’t been enough - especially with all the rules and regulations regarding digital marketing of cannabis, and just canna-marketing in general. As 2020 proceeds, marketing for cannabis beverages is going to become easier, as people are accepting the canna-world a bit more day by day. This is going to make it easier for cannabis beverage companies to bring traction to their brands, and to grow their consumer base. All in all, marketing will help increase the industry’s cannabis drinks sales. 

Celebrities are also said to advertise more cannabis drinks this year, as they are proven to be good for health - including sports. This is going to bring immense exposure for canna-bev brands, and we are hoping it will help take the industry one step forward. 

  1. More products

The cannabis beverage market is one that is just going to keep expanding. Due to the science that the industry offers now, cannabis beverages are able to give the entire experience as alcohol does. You don’t really have to sit and wait around anymore for the buzz you’re looking for. This is increasing consumer demand, which is pushing brands to produce new products for the canna-bev lovers. Companies like Constellation Brands, The Heinz Kraft Company, and others are also investing in cannabis businesses, as the industry is being looked at as a great growth opportunity. 

Here’s to cannabis beverages, and what’s to come in 2020.


About Cannabis Drinks Expo

Cannabis Drinks ExpoCannabis Drinks Expo is a must-attend event for those curiously eying the future of the burgeoning U.S. cannabis industry.

We also cover the key issues surrounding the likelihood and timescale for legalization to other countries, as well as the impact of legalized cannabis on the traditional alcoholic and non-alcoholic drinks markets globally.


Who should Visit?

Cannabis Drinks Expo promises to be relevant for anyone involved in the development, production, distribution and retailing of cannabis and related products. It will also provide a vital networking opportunity for political analysts, medical experts and those involved in the development and implementation of legalized cannabis into new markets.

Attend Cannabis Drinks Expo in preferred city


Who should exhibit?

If you’re serious about the cannabis drinks category, we’re still keeping it as real as ever. At Cannabis Drinks Expo, our goal is to empower you with knowledge, network, and platform so you can grow and build your cannabis drinks business. CDE is where you will find cannabis brands and suppliers who are serious about building their business in this category exhibit.

Exhibit in preferred city

Potential exhibitors include (but not limited to): Medical marijuana producers, Cannabis growers, Cannabis producers/ product developers, Cannabis processors, Cannabis distributors/transporters, Wineries, Breweries, Distilleries, Branded drinks companies, Drinks manufacturers/producers, Pharma companies, Equipments and service providers, CBD manufacturers, Marijuana-Infused products and edibles providers, Testing and laboratory services, Logistics and supply chain operators, Drinks distributors/wholesalers, Drinks importers, Lobbyists/ public affairs businesses, Political advisors, and more.

Important: The Cannabis Drinks Expo has been postponed to October 30, 2020, in San Francisco, and November 03, 2020, in Chicago, due to the Covid-19 outbreak. The decision was made to ensure the safety and health of those involved, including our team, visitors, and exhibitors.

Learn about new trends and key market forecasts at the 2020 Cannabis Drinks Expo. Get your visitor pass today.