Kate Lynch, Senior Vice President of Marketing from Curaleaf to speak at 2022 Cannabis Drinks Expo
The theme for the 2022 Cannabis Drinks Expo will be ‘Growing The Category’
Kate Lynch is the Senior Vice President of Marketing for Curaleaf, the parent company of Curaleaf, Select, and Grassroots brands. Kate leads the company’s 360-degree marketing operations and commercialization efforts across the company’s 23-state footprint for all three brands.
Having been promoted twice in under two years, Kate has assumed increasing levels of responsibility in different areas of the Curaleaf team as it’s grown to become the largest cannabis company in the world. Kate started at the company as Vice President of Marketing for Curaleaf Hemp in 2019 where she oversaw all wholesale and retail initiatives, ultimately landing the products in mainstream Food, Drug, and Mass outlets like Wegman’s, Safeway, Albertsons and BJ’s Wholesale Club.
Kate was able to successfully implement brand strategies through creative communications and innovative campaigns that expanded the reach of the Curaleaf brand to consumers across the US. Her passion for product development and marketing was quickly noticed and she was given an opportunity to run the Product Commercialization team as Vice President. In this role, Kate built a best-in-class commercialization process and a team that brought nearly 100 cannabis products to market; one of which received an honorable mention from Fast Company as part of their annual “World Changing Ideas” awards.
Kate has enabled Curaleaf to successfully execute its mission to improve lives by providing industry-leading product selection and accessibility across medical and adult-use markets. As Curaleaf’s newly appointed SVP of Marketing, she will build and lead a world-class team of cross-channel brand marketers and continue on the path of catapulting cannabis into the CPG category.
Prior to joining Curaleaf, Kate held senior-level positions in marketing at Columbia Care (where she built and led the marketing organization, and Eastern Mountain Sports, where she ran product, retail, and digital marketing for their chain of 68 retail stores.
Kate holds a Bachelor of Science degree in psychology and sociology from Middlebury College in Vermont.
About Cannabis Drinks Expo
The third annual Cannabis Drinks Expo is set to happen in San Francisco on July 28, 2022, and in Chicago on August 2, 2022.
The theme for the 2022 show will be ‘Growing The Category’. The 2022 show will focus on helping anyone looking to get into the category learn and develop new products, it will help existing brands expand into other states by meeting other state manufacturers. It will help retailers and distributors develop their store's own brands, it will find new ways cannabis beverages can be marketed and sold. It will find new ways cannabis beverages can be developed to grow end consumer market share.
The 2022 show will focus on increasing the overall category by showcasing exhibitors who can help do that and by creating networking opportunities and focusing on multi-state bottlenecks that are in place. The show will have an international and national focus instead of a state-based focus. This is where multistate operators will come to find synergies to do business with each other and help the category grow.