Photo for: Are Drinks the Next Big Thing in the Cannabis Industry?



Are Drinks the Next Big Thing in the Cannabis Industry?

Beverages are said to be one of the most consumed products across the globe. Cannabis drinks have already taken off within the industry.

Cannabis businesses are proven to be enlarged and growing ones. Brands and investors are all in and are continuously coming out with new cannabis-infused products that keep on fantastic consumers each time, thanks to the evolving nature of science supporting cannabis.

With so many products emerging from the cannabis sector, beverages are one thing that the industry deemed one of the most important branches.

A New Way to Socialize Without Alcohol.

Cannabis-infused drinks will be the next frontier of the cannabis market. Trying to get into cannabis consumption without actually smoking or vaping can feel daunting, so introducing a drinkable form of pot could open up the market to a much wider audience.

With weed-infused beverages, consumers seek alternatives to alcohol, and cannabis users are looking for new ways to consume their favorite herb.

Image: BevZero at Cannabis Drinks Expo

Image: BevZero at Cannabis Drinks Expo

Cannabis and alcohol are desirable substances for different reasons, but their antithesis is that the first is a plant, while the second is a chemical. This is a fact that we want to change to create a product that unites consumers of both cannabis and alcohol.

We believe that this would be able to reach a wider audience and with greater ease than similar products on the market.


Consumption Without the Smoke.

Cannabis beverages are appealing because you do not have to vape or smoke to feel the high effect.  As the number of states that allow recreational and medical marijuana use continues to grow, so does the sampling of new cannabis products such as drinks.

These cannabis beverages are taking the world by storm. With this legal and innovative way of consuming cannabis, chefs and mixologists are developing sophisticated new products that will change the way people think about cannabis beverages.

Image: Cann at Cannabis Drinks Expo

Image: Cann at Cannabis Drinks Expo

As they continue to attract more and more consumers, these weed beverages provide a wide variety of benefits to the body, such as relieving stress, helping insomnia, and improving mood. However, the know-how around producing good quality cannabis beverages is constantly developing.

Growing Interest from Celebs and Consumers Alike

Cann has been supported by significant celebrity investors, including Gwenyth Paltrow, Rebel Wilson, and Ruby Rose. In addition, Ellen DeGeneres regularly champions the brand. Cann is an LGBTQ+-owned and minority-led company dedicated to nonconventional branding strategies to win over consumers.

Cannabis is more than just a trend; it’s quickly becoming part of mainstream culture. So we've created an entire expo that celebrates the emerging cannabis beverage category, bringing together brands and innovators making products that bring people together to enjoy the cannabis experience in a fun and relaxed way.

This industry never stops evolving, and our experts are exploring new ways to consume and enhance the experience. As with any beverage, there are a variety of cannabis drinks available that cater to recreational users, athletes, or even those looking for a healthier alternative.

Cannabis Drinks Come with Potential Health Benefits.

Cannabis is more than just a buzzy means of relaxation and therapy.

When you’re drinking a cannabis-infused beverage, you’re activating the endocannabinoid system. Science views the endocannabinoid system as vital for regulating our emotions and other bodily processes, so drink up!

The endocannabinoid system consists of two main types of receptors: CB1 and CB2. CB1 receptors are primarily found in the brain and nervous system, while CB2 receptors are found throughout the rest of the body.

Image: Cannabis Drinks Expo

Image: Cannabis Drinks Expo

Cannabis contains cannabinoids, which directly interact with these receptors to create their effects on your body. The best way to experience these effects is through ingestion (smoking or eating).

Cannabis has been used medicinally for thousands of years across cultures worldwide. Today, it’s recognized as an effective treatment for pain management, nausea, anxiety, and other ailments.


Visit the Cannabis Drinks Expo in San Francisco and Chicago.

The Cannabis Drinks Expo is a two-day conference and trade show featuring an all-star lineup of industry experts and thought leaders speaking on product development packaging and marketing strategies. The expo will also host a day of networking events, educational seminars, live demonstrations, and a night of entertainment at one of San Francisco's hottest venues.