Heidi Ferreri, VP, Cannabis Strategic Alliance at Constellation Brands, Inc. will speak at CDE 2022.
Heidi Ferreri, VP, Cannabis Strategic Alliance at Constellation Brands, Inc. will speak about synergies between the Alcohol and Cannabis Beverage Industries.
The 2022 Cannabis Drinks Expo promises to be relevant for anyone involved in the development, production, distribution, and retailing of cannabis and related products. It will also provide a vital networking opportunity for political analysts, medical experts, and those involved in the development and implementation of legalized cannabis into new markets. The major theme of the 2022 Cannabis Drinks Expo will be how to grow your Cannabis Drinks Business. The notable personas of the cannabis drinks industry will be giving insights into the cannabis world along with how to grow your market in the same category in the conference 2022 Cannabis Drinks Expo.
Constellation Brands is the fastest-growing, large consumer product goods company in the U.S. at retail. From their humble beginnings in 1945 as an upstate New York wine producer to their position today as a CPG leader, we’ve delivered powerhouse brands and best-in-class experiences that people love. Their premium portfolio of iconic brands including Corona Extra, Modelo Especial, Kim Crawford, Meiomi, The Prisoner, SVEDKA Vodka, and High West Whiskey is driving strong growth today.
As the VP, Cannabis Strategic Alliance at Constellation Brands, Inc. Heidi will be shedding more light on the Synergies Between Alcohol and Cannabis Beverage Industries through her talk at the 2022 Cannabis Drinks Expo. Living in France and Thailand taught Heidi Ferreri how to get out of her comfort zone and take on new experiences. She finds fulfillment in transforming challenges through curiosity, collaboration, compassion, and celebration.
She believes that the approach for cannabis companies to consider when seeking to develop and grow their beverage brands is to look at similarities in the alcohol industry. Established beverage alcohol organizations that comprise the 3-tier system not only understand how to bring a beverage product to market but also how to do so in a highly regulated environment that is fragmented by differences in regulations on a state-by-state basis. Addressing consumer demand for adult-use beverages that are safe and have a consistent quality flavor profile means building partnerships along the supply chain that protect product integrity, including distribution, logistics, merchandising, and compliance. These dynamics bring synergistic opportunities between the alcohol and cannabis ecosystems that, when leveraged and tailored for the cannabis drinks category, can extract value and contribute to overall category growth.
Register as a visitor for the 2022 Cannabis Drinks Expo in Chicago here.