Photo for: Paulo Sobral will be speaking at the 2022 Cannabis Expo.



Paulo Sobral will be speaking at the 2022 Cannabis Expo.

Paulo Sobral, CannaBev Fractional Executive, and Advisor will be speaking about navigating the distribution landscape.

The third annual Cannabis Drinks Expo is set to happen in San Francisco on July 28, 2022, and in Chicago on August 2, 2022. The Expo consists of an expo floor and a stellar conference about all things Cannabis. The goal is to empower attendees with the knowledge, network, and platform - which will help them build and grow their business in the world of cannabis. If you are looking to network and learn more about the cannabis industry. 

Of many talks and panels, one key panelist at the 2022 Cannabis Drinks Expo is Paulo Sobral, CannaBev Fractional Executive, and Advisor.

Paulo Sobral is a Cannabis Beverage Entrepreneur. His more recent role was as the Senior Account Executive at Vertosa. Paulo first incorporated cannabis into his wellness routine in 2014. The positive experience was contrary to everything he heard about the plant growing up, and his curiosity led him down a career path to serve the cannabis industry with the ultimate goal of federal legalization in the US.


Paulo has experience across the mainstream consumer-packaged goods, technology and cannabis fields. For nearly six years, he worked for PepsiCo, both in retail where he managed a team of sales representatives in large volume accounts, and in food service where he secured and managed key accounts. Looking to both transition to a smaller company and sell something he could be passionate about, his first foray into the cannabis industry came in 2016 as the second sales hire for the San Francisco-based startup, Bloom Farms. During his tenure, the company tripled its monthly revenue, and more importantly, tripled its number of employees. Paulo now leads infused beverage sales for Vertosa. Vertosa creates the most effective and reliable active ingredients for infused product makers. They strive to break the stigma around cannabis and unlock impactful truths by making cannabis accessible to all. Their goal is to develop the best cannabinoid delivery mechanisms and create unique experiences.

At the 2022 Cannabis Drinks Expo, Paulo will be moderating the panel on “How to Navigate distribution landscape?” which features Kenny Morrison, Founder at VCC Brands; Travis Tharp, President & CEO at Keef Brands; and Casey Parzych, WYNK Co-Founder.

You can attend this session on July 28th, 10:00 AM - 11:00 AM, Oyster Room, 2022 Cannabis Drinks Expo, San Francisco.

Register as a visitor in San Francisco here.