Producer Profiles
mood33™ Cannabis Infused Sparkling Tonic & Hemp Infused Herbal Tea
the new, better way to experience cannabis and feel amazing - in the mood that’s right for you, right now
Cannabis Infused Sparkling Tonic
Eric Schnell, co-founder of ready-to-drink tea brand Steaz, is looking to bring consumers one step closer to that potential future with his newest venture: Mood33, a cannabis-infused sparkling tonic. Developed under BeyondBrands, a beverage incubator and accelerator Schnell co-founded in 2016.
The project is led by 33 Brands Mgmt principal owner Michael Christopher. Speaking with BevNET, Christopher said the goal for the brand is to build a “next generation” cannabis-infused beverage line that can become a pioneering brand in the category.
Along with Schnell, Christopher is working with a team of industry veterans which includes includes former Whole Foods VP of grocery Errol Schweizer, former MillerCoors digital director Mark Edwards, and former GT’s Living Foods head of marketing Jeremy Adams.
According to Christopher, Mood33 will focus on servicing the 4,000 dispensaries currently operating in California, starting in Los Angeles and the Bay Area. By September, Christopher said the brand will be available in roughly 1,000 stores. This will prepare Mood33 for an eventual nationwide expansion as adult-use cannabis laws open up across the rest of the United States, he added. Because cannabis-infused drinks cannot be shipped across state lines — even to other states where recreational marijuana use is legal
“We’re definitely in the right time frame for a social-use beverage with a lifestyle based experience similar to alcohol,” Christopher said. “In the medical market people want high-dose products for as cheap as possible, now we get to create an entirely different experience.”
Schnell said hopes to establish Mood33 as “the gold standard” for the recreational cannabis beverage category by the time cannabis is declared fully legal on a federal level, which he believes will occur within the next 10 years.
“We intend to be a leading pioneer, we intend to be in the top three brands in this space, and our vision is to be national and stay in the top three,” Schnell said. “It took us roughly 10 years to build out Steaz into a complete national brand…. We’ve got a lot of that experience, that knowhow, that vision we had in the early days of Steaz.”
Their website reads:
We identify the best regions and farms for each of our organic ingredients, ensuring a clean supply chain from farm to bottle while mandating fair-trade sourcing practices across our entire ecosystem.
Inspired by ancient herbal remedy, Ayurveda principles and traditional Chinese herbal medicine, mood33 infusions were created for mood-based benefits – each infused with synergistic herbs and terpene blends that have been known to provide targeted benefits for wellness seeking consumers.
mood33 was created by people seeking smoke-free cannabis experiences to enhance their diverse lifestyles and consumption preferences.
Farm-to-Bottle process
- Clean California Cannabis:
Our team of cannabis extraction experts process locally-sourced cannabis flowers to craft pure, clear and clean cannabis oil for introduction into each bottle of mood33. Triple-lab analysis and testing methodology ensures that every drop of mood33 is free from pesticides, heavy metals, contaminants and all other adulterants before reaching our GMP and ISO certified laboratory and product manufacturing facilities. Using cutting edge science and all-natural formulation methods, pre-activated cannabis oil is combined with specific cannabis-derived terpenes to enhance specific wellness-benefits and mood based experiences found in each bottle of mood33.
- GMP Beverage Production
Our proprietary cannabis oil and terpene blends are then combined with organic tea, herbs and fruit extractions from the best farms and flavor processors from around the world. Synergistic fruit, herbs and tea enhance the flavor profiles and boost absorption of the healthful compounds of each ingredient. All natural extraction methods allow for a truly clean label for each bottle produced, finally providing consumers a line of healthy and organic infused beverages anyone can love. Plant-based sweeteners keep calorie levels low, while maintaining a fresh, bright and sweet tasting beverage, all with a light sparkling touch - perfect for any moment.
- Carbon Neutral Transport
We then bottle, pack and ship our small batches from Berkeley, CA to our distribution hubs in Oakland and Los Angeles. mood33 finished products are hand-delivered to partner patient collectives and dispensary groups across the state of California. Using carbon-neutral transportation partners, our products are found in all cannabis-friendly communities seeking to propel the new legal cannabis marketplace forward with innovative and health & wellness-focused products. From counties in the Northern Valleys to San Francisco Bay, and from Palm Springs and the Southern Coasts - mood33 provides healthy, smoke-free cannabis infused beverages for all.
Flavors include:
JOY: Bring on your bliss with this euphoric, sativa-like blend of hybrid cannabis, uplifting terpenes and a delightfully upbeat infusion of yerba mate, fresh peppermint and dried lemon peel. Blended with happy thoughts to send you into a space of good vibes, good friends and good times.
what's inside:
- 10 mg THC
- 33 calories per bottle
- positivity, happiness and elation
PASSION: Light the fire of desire with this synergistic blend of hybrid cannabis, select terpenes and a love potion of delectable botanicals: sparkling green tea, sweet passionfruit and tart lime. Perfect to ignite imagination and creativity – or a wild night of fun with your boo.
what's inside:
- 10 mg THC/2.5 mg CBD
- 33 calories per bottle
- radiance, enthusiasm, and desire
CALM: Flow from tightly wound to totally chill with this serene indica-like fusion of hybrid cannabis and soothing CBD, mixed with the mellowest of terpenes. Blend in the delicate flavors and tranquil effects of chamomile, rose hibiscus flowers and raspberries – and you’ve entered the zone.
what's inside:
- 10 mg THC/5 mg CBD
- 33 calories per bottle
- harmony, contentment and peace of mind
PEACE: Find your peace with this deeply relaxing blend, generously infused with zen-inducing CBD, a touch of mellow THC and calming terpenes. Unwind and savor the gentle, refreshing flavors of watermelon, mint and basil as your cares drift away.
what's inside:
- 20 mg CBD/2 mg THC
- 33 calories per bottle
- feel refreshed, content and at peace
They are also launching their Hemp Infused Herbal Tea line-up soon.
About Cannabis Drinks Expo
Cannabis Drinks Expo is a must-attend event for those curiously eying the future of the burgeoning U.S. cannabis industry.
We also cover the key issues surrounding the likelihood and timescale for legalization to other countries, as well as the impact of legalized cannabis on the traditional alcoholic and non-alcoholic drinks markets globally.
Who should Visit?
Cannabis Drinks Expo promises to be relevant for anyone involved in the development, production, distribution and retailing of cannabis and related products. It will also provide a vital networking opportunity for political analysts, medical experts and those involved in the development and implementation of legalized cannabis into new markets.
Attend Cannabis Drinks Expo in preferred city
Who should exhibit?
If you’re serious about the cannabis drinks category, we’re still keeping it as real as ever. At Cannabis Drinks Expo, our goal is to empower you with knowledge, network, and platform so you can grow and build your cannabis drinks business. CDE is where you will find cannabis brands and suppliers who are serious about building their business in this category exhibit.
Exhibit in preferred city
Potential exhibitors include (but not limited to): Medical marijuana producers, Cannabis growers, Cannabis producers/ product developers, Cannabis processors, Cannabis distributors/transporters, Wineries, Breweries, Distilleries, Branded drinks companies, Drinks manufacturers/producers, Pharma companies, Equipments and service providers, CBD manufacturers, Marijuana-Infused products and edibles providers, Testing and laboratory services, Logistics and supply chain operators, Drinks distributors/wholesalers, Drinks importers, Lobbyists/ public affairs businesses, Political advisors, and more.
