San Francisco | November 11, 2021

Chicago | November 15, 2021

Conference Schedule

Oyster Room: Session I - 11 November 2021 (9 AM to 11 AM)

Contract Manufacturing for Cannabis Infused Beverages

Richard (Rick) was previously the President of Young’s Market Company, one of the USA’s largest beverage alcohol distributors, with a presence in virtually every market in the Western United States. In this talk Rick will discuss how to scale with contract manufacturing and cover factors like capability, quality, food safety, compliance, potency and distribution.

"Water-Soluble" Cannabis: Ultrasonic Production of Liquid and Powdered Nanoemulsions of CBD, THC and/or Other Cannabinoids

This presentation will demonstrate how to formulate and manufacture translucent cannabinoid nanoemulsions (“water-soluble” CBD and THC) that can be readily mixed into and administered as beverages. It will also illustrate how to produce water-soluble cannabis extract powders that can be consumed directly as fast-dissolving tablets or infused into beverages, edibles and many other types of finished products.

Working with distributors

Joy Hudson built one of Oregon’s largest cannabis distributors from 2017 and in this she shares tips for brands looking to effectively work with distributors.

Self Distribution, Managing Sales Teams, and Supporting Retail Partners

Chief Global Sales Officer at Fly Beverage Co, Ave Miller will share how they built the fastest growing brand in California state and the #1 selling lemonade sku with scaling into 220 shops in 13 months. How they do their own distribution and sell effectively to retail.

Oyster Room: Session II - 11 November 2021 (1 PM to 3 PM)

Advocating for Change: How the Cannabis Beverage Industry Can Succeed in California (Panel)

Cannabis-infused beverage is a fast-growing category that is gathering traction with consumers. The Cannabis Beverage Association (CBA) is a California-based trade association that provides a collective voice to the sector and advocates for the sector's unique needs. Come meet key members of the CBA and its allies that are working together in Sacramento to affect the changes that support the infused-beverage industry. Learn about what's been accomplished, what's in progress, and how you can have your voice heard.

PANELISTS:

- Aaron Silverstein - CBA President, VP of Production & BD of House of Saka

- Macai Polansky - CBA Founder, Co-Founder of SpaceStation & Cannagram

- David Quintana - CBA Lobbyist, Founder of Resolute Company

- Political Representative TBD

Want to create your own cannabis beverage brand: here's how to do it

Spacestation is the current largest manufacturer of cannabis-infused drinks in the world. Our company is based in Woodland, California, near Sacramento. Spacestation specializes in turnkey contract manufacturing solutions that enable companies of all sizes to effectively develop a cannabis beverage brand and help take their new product to market. In this talk Brad will give you insights on how to start your own cannabis beverage brand.

Tapping in to the untapped market for your cannabis beverage products

The legal market for cannabis products across the US is $10BN, the non-legal or informal market is 7x more than that. In this session we are going to talk about this untapped market, why it exists, why it continues to thrive and what you as an existing brand or upcoming brand can do to ensure you are reaching this market and helping them transition into purchasing your legal product. We will be discussing what you need to know when developing and marketing your brand when you market for the rest of us. We will consider that premium or luxury brands are actually not what the bulk of the existing consumers are looking for in the drinks. Finally we will talk about how beverages can be an equalizer both in quality and in cost effectiveness for the market.

Baden Room: Session I - 11 November 2021 (9 AM to 11 AM)

Why cannabis will steal share from the alcohol occasion

The decline in alcohol consumption has been widely reported among younger consumers. At the same time, cannabis-infused beverages continue to realize tremendous growth. But are the two trends truly related?

Former alcohol-industry executive turned cannabis beverage entrepreneur, Tracey Mason, delivers her unique and oft humorous perspective on the question that continues to plague the minds of alcohol and cannabis industry soothsayers alike…are we all high or can cannabis really replace the alcohol occasion?

TBA

Cannabis Drinks: Secrets to Crafting Infused Beverages at Home

Baden Room: Session II - 11 November 2021 (1 PM to 3 PM)

Building memorable cannabis beverages that actually taste like cannabis (not like candy)

Warren Bobrow is a cannabis alchemist, mixologist, chef, and journalist known as the Cocktail Whisperer. Bobrow is a freelance mixologist specializing in Craft Spirits and Cannabis. He has developed bar programs and implemented their cocktail and ice programs. 

How does cannabis education help attract customers?

What do consumers need to know about cannabis-infused beverages, and how can you best help them understand the basics? Learn how to effectively and ethically tell a compelling story for your products, including the important facts that will help consumers have an optimal experience. 

Key regulatory questions for cannabis beverages

Everything from how you formulate your product to how you package it to how you market it are governed by a complex series of state-specific rules and regulations. These questions can be particularly complex for cannabis beverages, with additional category-specific regulation. In the fast-growing cannabis beverage market, an effective business strategy must proactively address these regulatory challenges both under current and anticipated law. Learn more about key regulatory questions for cannabis beverages and how you can lay the foundation for future growth in this exciting sector.

Effective ways to market your cannabis beverage brand from dispensary to internet

In this talk Josh will share tips on how to set up effective marketing for all yuor channels like distribition, DTC, dispensary. What works for what channel and where to spend your dollars and time in marketing for growth.

TOP

Grand Ballroom: Session I - 15 November 2021 (9 AM to 11 AM)

Working with distributors

Joy Hudson built one of Oregon’s largest cannabis distributors from 2017 and in this she shares tips for brands looking to effectively work with distributors.

"Water-Soluble" Cannabis: Ultrasonic Production of Liquid and Powdered Nanoemulsions of CBD, THC and/or Other Cannabinoids

This presentation will demonstrate how to formulate and manufacture translucent cannabinoid nanoemulsions (“water-soluble” CBD and THC) that can be readily mixed into and administered as beverages. It will also illustrate how to produce water-soluble cannabis extract powders that can be consumed directly as fast-dissolving tablets or infused into beverages, edibles and many other types of finished products.

TBA

Why cannabis will steal share from the alcohol occasion

The decline in alcohol consumption has been widely reported among younger consumers. At the same time, cannabis-infused beverages continue to realize tremendous growth. But are the two trends truly related?

Former alcohol-industry executive turned cannabis beverage entrepreneur, Tracey Mason, delivers her unique and oft humorous perspective on the question that continues to plague the minds of alcohol and cannabis industry soothsayers alike…are we all high or can cannabis really replace the alcohol occasion?

Grand Ballroom: Session II - 15 November 2021 (1 PM to 3 PM)

Building memorable cannabis beverages that actually taste like cannabis (not like candy)

Warren Bobrow is a cannabis alchemist, mixologist, chef, and journalist known as the Cocktail Whisperer. Bobrow is a freelance mixologist specializing in Craft Spirits and Cannabis. He has developed bar programs and implemented their cocktail and ice programs. 

The King of Buzz: Introducing Americans to Cannabis Beverages

As the former head of U.S. Marketing Communications at AB InBev (BUD), Lisa made the pivot from Queen of Beers to The Cannabis Publicist™ in 2018. She founded Trailblaze to bring a more sophisticated, disciplined “big CPG” storytelling approach to the developing cannabis industry. From the High Times to The New York Times, Lisa and her team put next-generation brands on the map with strategic, results-focused communications strategies and targeted mainstream media relations.

Want to create your own cannabis beverage brand: here's how to do it

Spacestation is the current largest manufacturer of cannabis-infused drinks in the world. Our company is based in Woodland, California, near Sacramento. Spacestation specializes in turnkey contract manufacturing solutions that enable companies of all sizes to effectively develop a cannabis beverage brand and help take their new product to market. In this talk Brad will give you insights on how to start your own cannabis beverage brand.

How Beverage Brands and Dispensaries Can Collaborate for Success?

The beverage industry is overrun with new options; spirits, wine, seltzers, kombucha, alkaline water…now add cannabis-infused beverages and deciding what to drink can be overwhelming.  And while consumers are used to exploring new beverages, consuming cannabis as a liquid has many a bit stumped.  Given these challenges, it’s important for brands and dispensaries to collaborate on how to drive sales in this space.  Taking her learnings from adjacent industries and recent experience as PharmaCann’s Director of Brand Marketing, Rachel will discuss how to partner, educate, and win in the cannabis beverage category.  

Continental Ballroom: Session I - 15 November 2021 (9 AM to 11 AM)

Product and Consumer Trends Within the Cannabis Drink Space

What do consumers really care about? Data will be shared by Bethany which includes an incredible depth of juicy new insights on leading cannabis brands.

Key regulatory questions for cannabis beverages

 

Everything from how you formulate your product to how you package it to how you market it are governed by a complex series of state-specific rules and regulations. These questions can be particularly complex for cannabis beverages, with additional category-specific regulation. In the fast-growing cannabis beverage market, an effective business strategy must proactively address these regulatory challenges both under current and anticipated law. Learn more about key regulatory questions for cannabis beverages and how you can lay the foundation for future growth in this exciting sector.

The Future of Hemp and Cannabis Consumption - Fast Onset Water Soluble Beverage

A deep dive on the future of Cannabis drinks and why local, clean, and most importantly fast onset beverages are the way of the future. The trials and tricks of bringing a truly water soluble, full spectrum hemp & THC beverage to market in a highly regulated space.

Self Distribution, Managing Sales Teams, and Supporting Retail Partners

Chief Global Sales Officer at Fly Beverage Co, Ave Miller will share how they built the fastest growing brand in California state and the #1 selling lemonade sku with scaling into 220 shops in 13 months. How they do their own distribution and sell effectively to retail.

Continental Ballroom: Session II - 15 November 2021 (1 PM to 3 PM)

Advocating for Change: How the Cannabis Beverage Industry Can Succeed in California (Panel)

Cannabis-infused beverage is a fast-growing category that is gathering traction with consumers. The Cannabis Beverage Association (CBA) is a California-based trade association that provides a collective voice to the sector and advocates for the sector's unique needs. Come meet key members of the CBA and its allies that are working together in Sacramento to affect the changes that support the infused-beverage industry. Learn about what's been accomplished, what's in progress, and how you can have your voice heard.

PANELISTS:

-Aaron Silverstein, CBA President

-Lauren Barrett, CBA Secretary & Head of beverage innovation, BevZero

Panel

Trends In Canna Edibles and Beverages and Where Are The Next Opportunities

Consumer preferences are quickly changing as the cannabis industry evolves. For brands and operators to stay relevant, it is increasingly important to understand the consumer path to purchase as well as being able to discern a mature trend vs. a rising star. In this session, we will cover how consumers shop the industry and what the current trends are on the food/beverage side of cannabis. Learn what has hit its peak and the products/trends that are starting to emerge so that you can build your brand with products that consumers want.

TOP