San Francisco | July 28, 2022

Chicago | August 02, 2022

Laurie Parfitt

Cannabis & Consumer Products | Commercial Strategy & Execution Leader

Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries. 

Through her company,  LKP Impact Consulting, Laurie works with cannabis and consumer products companies on brand strategy/design, consumer insights and commercial go-to-market strategy. Parfitt’s background includes experience in large-scale, integrated cross-channel marketing and experience campaigns, including a background in traditional marketing, category development and sales strategy in an omni-channel environment. Parfitt served as the Vice President of Customer Engagement and Marketing for Mission Dispensaries, which currently owns or manages nine retail locations in six states. In that role, she oversaw consumer experience and marketing/brand strategies for the booming cannabis dispensary operator, as well as developed the concept of joint business planning, which includes strategic sourcing, assortment optimization and activation.

Speakers

Meet our 2022 conference speakers

Seng Robertson

Technical Director, Cannabis Research and Development, The Boston Beer Company

Lisa Weser

The Cannabis Publicist, Founder at Trailblaze.co, CPG Marketer & Brand Strategist

From Our Blog

Top Dispensaries in Chicago

07/01/2022 The state of Illinois has over 100 dispensaries with 17 in the city of Chicago, and 46 in Chicagoland suburbs. Let’s explore the top dispensaries in the city.

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Calling all Canna-Curious

15/11/2021 The Cannabis Drinks Expo & Conference Brought Together the Industry’s Best and Brightest To Support and Promote Cannabis Drinks Across the United States and Abroad.

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Blog