With over twenty years of product development, brand building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft—and over ten years in the legal cannabis industry at Dope Magazine and as a consultant to the industry’s top national manufacturers—David has played a part in developing many of today’s best-known cannabis brands. David's book, "Branding Bud: The Commercialization" - the first book on cannabis branding - ramped to be the bestselling position on Amazon in the "Branding & Logo Design" and "Green Business" categories for nine weeks running. As the founder of the Branding Bud Consulting Group, a Seattle-based cannabis-centric consultancy, he advises on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.