Jocelyn Sheltraw is the Head of Industry Relations at Headset, responsible for internal and external strategies to build Headset's brand awareness, community development, and market expansion across North America. Jocelyn is a vocal cannabis advocate and industry thought leader, involved in various cannabis associations, committees, social equity programs, as well as regular speaker at various industry events, podcasts and webinars.

Prior to the cannabis industry, Jocelyn spent 10 years working in mobile advertising and technology developing advertising and monetization strategies for apps including: Flipboard, Spotify, SoundCloud, Pandora, and Uber to name a few. Outside of work in cannabis, Jocelyn is the Chairperson for the Mono Lake Kutzadika Cultural Preservation.